BELIEVING IN CULTURE: WAYEL MARRIES ART.
Art, development, creativity. Wayel welcomes the natural declination of an innovative company that lives its territory, feeds on the “Beautiful” and bets on how these terms can be together creating strategic synergies. Art can be an important means for the development and competitiveness of firms and of the territory itself. Wayel chooses to believe in the initiatives of contamination between art and business, setting in bonds with artists and cultural organizations: in fact, Wayel is aware that entrepreneurial actions aimed at art promoting – through various forms of participation – activate virtuous circles, able to innovate the business and increase the competitiveness of the whole territory.
TYING AGAIN THE THREAD.
Wayel wants to launch a clear signal: the belief that it is possible to strengthen the typically Italian skill to hold together the rational-business universe, and the artistic-creative universe, the world of business and the world of art. Together, these two areas have made Italy the country that surprised the world, when the business model leading to the economic miracle of the sixties, still had a marked Renaissance style: it is a way of “doing business” tied to the passion for making, the respect for harmony and the sense of beauty. All these values had emerged in the Renaissance, and then were resumed and developed in the great age of Italian design, i.e. the years after the Second World War.
FUTURA 2.0, THE FIRST ELECTRIC BICYCLE TRANSFORMED IN WORK OF ART
THE SCULPTURE OF MICHELE D’ANIELLO.
Contemporary art by the sculptor Michele D’Aniello is one of the artistic activities in which Wayel believes. The top of the range, Futura 2.0 has been entrusted to D’Aniello’s creativity, thus becoming the first electric bicycle work of art. The project is part of the exhibition of Michele D’Aniello, for the fourth edition of Scultura e Impresa, inaugurated on October 3rd, 2015, in the Industrial Heritage Museum of Bologna (via della Beverara 123), which can be visited until January 31st, 2016. The exhibition collects, in a sort of industrial garden, 14 works where the world of industry and the world of art meet. Starting from the industrial material given by large national companies, the artist creates sculptures representing a vision of what we may become. The hope of the sculptor is to go deeply, shift his attention on the origin of things, go back to the beginning, to the truth.
FUTURA 2.0, A BAS-RELIEF OF GOLDEN HEADS.
Wayel is one of the Italian companies that has joined this far-sighted artistic project. For Futura 2.0 work of art, Michele D’Aniello was inspired by the artistic cycle Heads of man, thus transforming the bicycle into a shimmering bas-relief made of golden heads that light up a starry sky. A symbolic work that communicates the idea of passion and impulse towards the future, perfectly in line with the experiment of the new urban mobility conceived by Wayel. The big Italian company keeps on inspiring its entrepreneurial actions and production of electric bicycles, in which these elements remain essential parts.
In the Gallery, the President of Termal Group Giorgio Giatti and the sculptor Michele D’Aniello (from right), reveal Futura 2.0 work of art, at the opening of the artist’s exhibition, which took place on October 3rd, 2015 in the Industrial Heritage Museum of Bologna.